Swiftwick - an apparel brand based out of Nashville, TN - approached me in Winter 2021 to help with the creative for a line of trail-running socks with an evergreen release. We worked together to produce, cast, and shoot a campaign focused on trail-running in the scenic Redwoods of Northern California. I researched locations and secured permits to allow us to shoot in The Forest of Nisene Marks - a California State Park. A mix of lifestyle and action images was paramount, and the location we chose provided opportunities for both. Images were provided for marketing and advertising nationwide.
